BUBUS students receive real-world assignments to work on AMC projects

The Digital Marketing program of the Faculty of Business Administration, in collaboration with partners including the Thai Medical and Wellness Tourism Association, ArokaGo Platform (an online medical and wellness tourism platform), SITE Thailand (a tourism promotion association), Masterpiece Hospital, and Bangkok Hospital Hat Yai, organized the Advertising Mastermind Challenge (AMC) competition. This competition aimed to provide students with skills and practice in using key digital marketing software, allowing them to learn digital advertising planning, present their work, and receive guidance and judging from faculty and partner companies.

For the AMC project, digital marketing students will receive assignments from partner companies and gain relevant knowledge and skills as a foundation before undertaking real-world projects. Simultaneously, students will apply their knowledge and skills from working in leading organizations, preparing them for the future business world.